As of June 2018, Instagram has more than 1 billion monthly active users, 80 percent of users outside of the United States, 34 percent are millennials, and 38 percent are accessing the platform multiple times each day. With that many available eyeballs, as a business, you are losing out if you are not effectively utilizing the platform.
To build a successful brand you need to let the numbers speak for themselves. Being an industry brand authority instills in your prospective customers brand confidence and credibility through high positive social proof.